Sri Lanka slipped one notch to place at 64th out of 136 countries in the Travel and Tourism Competitiveness Index Ranking issued by the World Economic Forum for 2017.
The bi-annual report carries out an in-depth analysis of the Travel and Tourism competitiveness of 136 economies across the world. It ranks the countries on how well they deliver sustainable economic and societal benefits through their travel and tourism sector.
The 2017 Travel and Tourism Competitiveness Report measured each economy’s attractiveness through 14 pillars, with each having its own sub-pillars.
Sri Lanka with an overall score of 3.8 out of 7 ranked high in Price competitiveness, Prioritization of Travel & Tourism and Safety and Security but was brought down by the Cultural resources and business travel, Air transport infrastructure, ICT readiness and Health & Hygiene